Stop motion animation video of the ‘What?Gravity’ mobile phone holder.

It features a soft-touch silicone panel that grips and holds in place any modern phone including the iPhone.

Without using magnets, grippers, catches or a ledge, it seemingly defies gravity, hence its name.

Its contemporary ultra-slim styling and discreet presence make it an essential desk accessory.

The video was created by cool promotional gifts company, Ideasbynet and you can see more details of the holder on their website.