Creative Productions, a Long Beach-based integrated marketing and promotions agency, is pleased to announce the development of the Metrolinktrains.com website, which went live January 23.  This milestone has been the culmination of ten months of strategy, development and multi-party integration to deliver a seamless website designed to meet the needs of regular and first-time riders in Southern California.

“The website’s clean, elegant design is only part of the story,” explains Deborah Golian Castro, Creative Productions CEO.  “The vision was to improve the website’s user experience to make riding the train more accessible to everyone in Metrolink’s six-county service area,” Castro continued.

“Creative Productions strove to exceed expectations through out the site development phase,” stated Erin Suarez, Account Manager, Creative Productions. “We are extremely pleased with how the new site delivers an improved customer experience to support the ever-expanding rider community,” added Suarez.

For people who are not familiar with riding the train, the new Metrolink website boasts a host of exciting new features that empower riders to plan round-trip travel with ease and confidence. Top features include, a trip planner that allows users to determine best routes, schedules, and connecting transit; My Metrolink offers regular riders a way to personalize their train-riding experience with custom alerts, favorite routes, and the ability to select relevant news content; and a price finder feature enables riders to quickly calculate the cost of a trip. The website also features real-time alerts and service advisories allowing riders to easily plan for route changes.

“It was truly a collaborative process,” commented Suarez.  “From multiple stakeholder meetings including member agencies, internal teams, partners and consumers, we were able to learn what people really wanted from this website, and that was especially important because Metrolink serves one of the largest metropolitan transit areas in the country.  The research and competitive analysis was very extensive—and it paid off when we were ready to go to the design phase,” added Suarez.

The new website will continually be updated through a custom content management tool, and act as the public-facing hub for all interaction with Metrolink trains.  It will serve to communicate information about travel, incentives, offers and promotions to keep the public informed of all Metrolink activities and endeavors.

Since 2006, Creative Productions has been an agency partner to Metrolink, developing its brand, marketing and advertising initiatives through strategy, creative and technology expertise. In addition to the new website, Creative Productions continues to collaborate with Metrolink in its efforts to reach out to potential riders through large-scale programs and promotions that foster education, awareness and rider retention.